You can make a lot of money as an affiliate marketer for other
people’s products. Or… you can be left wondering
why, despite all your efforts, no one has purchased this great
product through your link. Here’s eleven more things you
need to have right.
Be Diverse but Uncluttered
By all means promote more than one
affiliate program, but in the same general area. The should solve
the same (or better still)
closely related problems. Be honest in your review of why one
product might be better in Situation A and another product
in Situation B. Don’t clutter your site with links to
affiliate programs all over the place. Opt for a moderate number
of links to related products. Try to Fool Them and They’re
Gone
Be honest in all your dealings. Make sure that your readers know
what type of links they are clicking on and what they can expect
at the other end. Otherwise, they will unsubscribe quicker
than you can blink.
Keep Adsense™ Off Your Affiliate Promotions
Adsense™ is a shotgun. It needs thousands
of pages, each bringing in a trickle of income. Affiliate marketing
is a laser. You’re
aiming at a very specific target with a very specific aim.
Sell this product now and other related products later. Don’t
mix the two.
Don’t Overdo It
Don’t over stretch yourself by
taking on more than 4-5 products at the same time because you
also need to find time
to research and analyze the products before actually marketing
them.
Track, Test, Improve
If the affiliate program comes with a tracking device or package,
use it to keep a tab on the most active and least active links.
Use the knowledge gained to improve both this and future affiliate
programs.
Be Community Active
Join forums and community groups related
to the problem that the affiliate products are aimed at solving.
This helps you
talk about your business and advertise it but most importantly
helps you see the problem from the consumer’s viewpoint.
Then target your solution to the problem. Don’t just
be a salesperson or you will get yourself banned.
Become an Editor
Ezine popularity shows no sign of waning. Anything well written
and passionately presented is always of interest to someone.
Start your own and build a loyal subscriber base. They will
take your recommendations seriously and your affiliate profits
will soar.
Sell in Only One Third of Your Emails
Always send out at least two emails
with free content to your subscribers for every one that is promoting
an affiliate product
for which you will get paid. Never promote a product that you
haven’t either researched thoroughly, tried yourself,
or both.
Knock ‘Em Out with Your Sales
Page
A strong sales page is essential
to sell your product. From the viewpoint of making sales, it’s
more important than the product itself. Look at your sales
page as if you were a prospective
user. Does it make you want to buy? Remember, a good sales
page sell product, a good product minimizes refunds.
Don’t Sell, Pre-Sell
Pre-sell your visitors by giving an
unbiased review of the product. Naturally, it has to be a positive
review, but otherwise you
wouldn’t be selling the product, would you? Pick up on
two or three really great features and expand on them.
You’ve Got One Chance to Get
Their Details
Turn your visitors into prospects
by including a sign up form on your review page. The steps
involved should be they read
the review, sign up to get something for free which, ideally,
complements the product you want them to buy and then they
get redirected to the merchant’s page (with your affiliate
link, of course) automatically.
See
Also: How to be an Affiliate Marketing Powerhouse: Part1
(available on the Traffic Floodgate website)
ABOUT THE AUTHOR: Phil Lancaster is recognized as one of the
leading experts on getting new websites indexed and ranked quickly
and then driving free, targeted traffic to them. To get his very
latest resource and learn everything there is to know about getting
an unstoppable flood of traffic to your website, visit:
http://www.trafficfloodgate.com
| 
